Q8 Treatment Catalog

More than with any other element, the importance of mission and purpose cannot solely be owned by the manager, as employees have personal experiences and values that often fuel their connection to a specific mission or purpose. But managers do play a large role in clarify and promote the organization’s mission to team members. ~ Gallup, SOAW-2017.

In 2015, KPMG launched the new purpose statement: Inspire Confidence & Empower Change. Then they put a lot of posters of KPMG past achievements: helped defeat Nazi, certifying the election of Nelson Mandela in 1994. They also create big posters with 42000 employee's name & face that say "I combat terrorism" or "I help farm grows", and end it with "KPMG. You're here for a purpose." The result was 90% of employee say it boost their pride & 76% say their job has a meaning. ~ Jacob Morgan, Employee Experience Advantage.

Employees know when a mission is purely talk, so it is critical that they are able to experience it in the culture and deliver on it when meeting customer needs. ~ Gallup, SOAW-2017.

San Diego Zoo's employees were trained about The Call: the zoo's Reason for Being of fighting animal extinction. They must enroll to The S.P.A.R.K training, to understand the direct impact of their jobs to The Call & to learn how to share that passion to the guests. ~ Jacob Morgan, Employee Experience Advantage.

Help employees discover how their role and daily tasks contribute to the realization of the organization’s mission. ~ Gallup, SOAW-2017.